A winner has been chosen, here is Professor Olivier's official announcement:
There were over 100 entries for the logo contest, many of them very professional. A big thanks to all those who participated in the contest. For those wondering how I chose a winner, here are a few of my thoughts:
1. On the ubiquity of the Eiffel Tower: The great majority of entries featured an Eiffel Tower. Similarly, maps of France, French monuments, and fleur-de-lys were all common. Because of the specificity of France in those logos, I believe they would be better suited to a study abroad program than to our major (which includes courses on Canadian and African literature, for example). In particular, I LOVED the graphic of the Eiffel Tower done in the style of an old travel poster circa 1930. It would make a great ad for our Spring/Summer Study Abroad in Paris.
2. On adaptability: As I announced at our meeting last month, our logo will be printed on t-shirts (which seniors in the program will get for free). The more adaptable (meaning, something that can easily print in one color and work at various sizes) the better.
3. On style: If you look at what the college calls our "department identity wall," that is, at the glass panel in our department office, you will note some similarities between the visual identity we establish with that installation and the look of the winning logo. Both have a modern style and a playful sense of typography. Both reinforce the idea that texts must be interpreted (that they might need a second look in order to seize their meaning). The style of the winning logo is young and dynamic (like our newly revised program).
Once again, I'd like to thank everyone who submitted entries.
Merci à tous!
Marc Olivier
French Studies Undergraduate Coordinator
